HARYANA INSTITUTE OF INFORMATION TECHNOLOGY

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DIPLOMA IN DIGITAL MARKETING

Our comprehensive digital marketing diploma program equips students with the essential skills and knowledge to excel in today's competitive online landscape. From social media marketing to search engine optimization, content creation to data analytics, our curriculum covers all aspects of digital marketing. Gain a competitive edge and launch a successful career in this rapidly evolving field.




  • INTRODUCTION TO DIGITAL MARKETING
  • SEARCH ENGINE OPTIMIZATION (SEO)
  • SEARCH ENGINE MARKETING (SEM)
  • ONLINE MARKETING
  • SOCIAL MEDIA MARKETING (SMM)
  • GOOGLE AdSENSE AND AFFILIATE MARKETING
  • GOOGLE ANALYTICS
digital-marketing
  • MODULE 1: INTRODUCTION TO DIGITAL MARKETING

    Increase brand awareness
    Drive website traffic
    Email marketing
    Content marketing
    Display advertising

  • MODULE 2: SEARCH ENGINE OPTIMIZATION (SEO)

    Keyword Research
    On-Page Optimization
    Technical SEO
    Content Optimization
    Local SEO
    SEO Analytics

  • MODULE 3: SEARCH ENGINE MARKETING (SEM)

    Ad Campaign Creation
    Ad Rank
    Pay-Per-Click (PPC).
    Ad Extensions
    Landing Page Optimization

  • MODULE 4: ONLINE MARKETING

    Website Optimization
    Social Media Marketing
    Canva(Editing)
    Influencer Marketing
    Video Marketing
    Mobile Marketing

  • MODULE 5: SOCIAL MEDIA MARKETING (SMM)

    Platform Selection
    (such as Facebook, Instagram, Twitter, LinkedIn, or YouTube)
    Content Strategy
    Paid Advertising
    Community Building

  • MODULE 6: GOOGLE AdSENSE AND AFFILIATE MARKETING
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    Google AdSense
    Ad Placement
    Contextual Targeting
    Ad Auction
    Performance Tracking

  • MODULE 7: GOOGLE ANALYTICS

    Tracking and Analysis
    Key Metrics
    Audience Analysis
    Traffic Sources

FAQ for Digital Marketing Course

  • The Digital Marketing course focuses on teaching students how to market products and services online using various digital channels like social media, search engines, email, and websites. It covers essential areas like SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media marketing, content marketing, email marketing, and Google Ads. The course provides the skills required to build successful digital marketing campaigns and strategies.

  • A Digital Marketing course is essential for anyone looking to pursue a career in online marketing. In today's digital age, businesses need experts who can navigate the digital landscape to build their brand and reach customers. This course will equip you with the skills to handle everything from SEO to social media management, making you highly employable and valuable to companies across various industries.

  • After completing the Digital Marketing course, you can explore several career options, such as.

    • Digital Marketing Manager

    • SEO Specialist

    • Social Media Manager

    • PPC Specialist

    • Content Strategist

    • Email Marketing Specialist

    • Google Ads Specialist

    The growing importance of online presence means that companies are always looking for skilled digital marketers.

  • In the Digital Marketing course, you will learn.

    • SEO (Search Engine Optimization): Techniques to improve website ranking on search engines.

    • Social Media Marketing: How to use platforms like Facebook, Instagram, LinkedIn, and Twitter to reach your target audience.

    • PPC Advertising: Managing paid advertising campaigns on Google Ads and social media.

    • Content Marketing: Creating and distributing valuable content to attract and engage customers.

    • Email Marketing: Strategies for building and nurturing email lists to drive sales and conversions.

    • Google Analytics: How to analyze website data to make informed marketing decisions.

    By the end of the course, you'll be equipped with practical skills to launch and manage successful digital marketing campaigns.

  • The Digital Marketing course typically takes about 3 to 6 months, depending on whether you take it full-time or part-time. The duration includes both theoretical learning and practical projects to help you understand and apply the concepts in real-world scenarios.

  • Yes, the Digital Marketing course is available online, which allows you to learn at your own pace from anywhere. You can access video tutorials, live sessions, assignments, and interactive learning materials from the comfort of your home. Haryana Institute of Information Technology offers this course online, providing personalized guidance and support throughout the learning process.

  • Haryana Institute of Information Technology offers the best Digital Marketing course in Ambala. The institute provides expert instructors, a comprehensive curriculum, and hands-on learning opportunities, ensuring students gain practical experience in digital marketing tools and techniques. With industry-relevant content and a focus on career success, it is the top choice for students in Ambala.

  • No, prior experience in marketing is not required to join the Digital Marketing course. The course is designed for beginners and will cover all the basic concepts before diving into advanced topics. Whether you are new to marketing or want to enhance your skills, this course is suitable for all levels.

  • In the Digital Marketing course, you will learn to use popular tools and platforms such as.

    • Google Ads for PPC campaigns.

    • Google Analytics for website performance tracking.

    • Facebook Ads Manager and Instagram Ads for social media marketing.

    • Yoast SEO and other SEO tools for improving search engine rankings.

    • Mailchimp and other email marketing platforms.

    • Hootsuite and Buffer for social media scheduling.

    These tools are widely used by digital marketers and will help you gain hands-on experience in real-world marketing campaigns.

  • The fee for the Digital Marketing course varies depending on the duration and the mode of learning (online or offline). Haryana Institute of Information Technology offers an affordable fee structure that provides great value for the comprehensive skills you'll gain. For detailed fee information, you can visit the institute’s website or contact their admissions team.

  • Haryana Institute of Information Technology is considered the best Digital Marketing training institute in Ambala due to its expert instructors, practical approach to learning, and industry-standard curriculum. The institute offers hands-on projects and live campaigns to help students understand real-world digital marketing strategies. With personalized attention and career support, students are well-prepared for a successful career in digital marketing.